AREA’s Mark Sage joins The XR Beat to discuss pilot purgatory, enterprise AR use cases and the work needed to move from trial to deployment. Enterprise AR pilots often prove that a task can be improve...
Running an XR pilot is easy to frame as an innovation project. The harder job is giving it a real business owner, clear metrics and a route into normal work – read on to find out how. Running an...
Usually an XR pilot won’t stall because the tech is bad or useless. It may stall because the use case is fuzzy, the ownership is split, and nobody has really decided who is meant to drag the thi...
