Snap’s 16 September launch put field service, remote support and retail alongside its consumer demos. Employers now have named applications to investigate, although Snap hasn’t said when each one will...
In seperate, same-day announcements, Snap announced the promotion of Harris to CCO, and its firm commitment to selling its SPECS glasses in the enterprise. Harris’ promotion brings experience in...
Snap is assembling its own Fantastic Four for Specs, with four senior industry leads covering healthcare, higher education, manufacturing and retail. They’re also recruiting two sidekicks to han...
Cover image: Joe Scarnici/Getty Images. Body images: Snap Snap shares fell slightly after the company opened pre-orders for Specs, its new augmented reality glasses, at $2,195. The share price gives E...
IDC says display-less smart glasses grew 167% year on year in Q1 2026, while display eyewear grew 86%. The numbers show why XR companies are moving faster around glasses: cheaper AI eyewear can scale ...
Augmented World Expo USA 2026 arrives in Long Beach from June 15 to 18 with the theme “I, Spatial: Humans Empowered by Spatial AI”. In this XR Beat interview, Ori Inbar, Co-Founder of AWE and UniteXR,...
Snap returned to revenue growth in Q1, while CEO Evan Spiegel pointed investors back towards Specs, intelligent eyewear and the company’s upcoming AWE keynote. Snap’s smart glasses push is gaining mom...
Evan Spiegel’s AWE 2026 keynote gives Snap a bigger stage for Specs, while the developer tools and spatial AI push show how much the company needs AR glasses to become a platform people build for. Sna...
The latest round of Snap layoffs look brutal on the surface, but under the stark headline there’s an interesting detail that speaks to its XR ambitions. While the core business gets cut back, th...
Snap and Qualcomm’s recent smart glasses announcement is easy enough to file under “hardware news”, but the more useful read for businesses is that the smart-glasses category is getting be...
