Sony Pictures’ $100m investment in immersive venue provider Cosm backs a venue-led model for XR in sport, where live matches can become ticketed immersive events without relying on headset ownership. ...
Manchester City’s City Space experience on Xtadium gives fans immersive access to club moments, tunnel views and behind-the-scenes content on Meta Quest. Rival jokes aside, it’s a tidy example of how ...
