The XR Association will close at the end of 2026 after seven years of work to bring immersive technology into public policy. In exclusive answers to The XR Beat, former CEO Elizabeth Hyman explains wh...
Magic Leap is pursuing larger wafers and simpler optical designs to cut the cost of waveguides for AI display glasses, as it works to supply companies building consumer eyewear. The company’s target o...
Businesses choosing an AR headset for their Hololens replacement also need to know how long its hardware and applications will be maintained. Suppliers courting HoloLens customers face questions that ...
World generation and automated VR testing are advancing together. Farclip’s spatial analysis tools offer one approach to checking layouts earlier, while training teams still need evidence that a...
Even Realities estimates that 30% to 40% of its G2 customers work in sales-related roles. Co-founder Li Wang explains the emerging workplace use cases, the company’s privacy position and what remains ...
Microsoft stopped manufacturing HoloLens devices in December 2024 while several medical AR products still publicly reference HoloLens 2. Sira Medical’s search for a lighter, long-supported optic...
Retail giant Target has revealed a fully in-house digital solution named Proxima. It improved on-shelf availability by 2.5% in a small-scale pilot covering 63 fresh-food items and modelled inventory f...
Varjo Chief Revenue Officer Valentin Storz says rapidly changing drone threats are pushing counter-UAS preparation into basic soldier training. He explains how mixed reality can extend limited equipme...
Apple and MLB will stream four Friday Night Baseball games live in Apple Immersive on Vision Pro from 28 August across nine geographical markets. A separate commentary team, dedicated replays, spatial...
Tesla has purchased one Virtuix Omni One Enterprise system for its Optimus humanoid robot division. The undisclosed application could open a new role for VR in robot simulation, human movement capture...
Magic Leap is stepping back from building its own headsets to focus on waveguides and device integration for other AR and AI glasses companies. In an increasingly crowded market, the move suggests spe...
Aerospace and defence organisations have spent years testing XR. Shelley Peterson says experienced buyers are now asking more specific questions about devices, security, ROI and where the technology c...
Congratulations! You’ve managed to get your VR training funded. But how on earth do you keep it working across teams, sites and devices? A good, flashy VR training demo can win attention pretty ...
Warehousing still gives smart glasses one of their most believable routes into real work. Not because it is especially fashionable, but because the operational problem is already there, the workflow i...
