World Cup coverage has put immersive live events back in front of fans, broadcasters and rights holders. IBC Accelerators Lead Muki Kulhan says immersive live events now give the industry a practical ...
Sony Pictures’ $100m investment in immersive venue provider Cosm backs a venue-led model for XR in sport, where live matches can become ticketed immersive events without relying on headset ownership. ...
Broadcasters and rights holders are using World Cup augmented reality and similar XR technology to enhance the fan experience, with virtual studios, referee-view cameras, tactical match viewers and he...
