In seperate, same-day announcements, Snap announced the promotion of Harris to CCO, and its firm commitment to selling its SPECS glasses in the enterprise. Harris’ promotion brings experience in...
Rob Theriault, author of “The Future of Education is Experiential” and former Georgian College Immersive Technology Manager, explains how VR can turn mass-casualty triage, bridge navigatio...
Apple and MLB will stream four Friday Night Baseball games live in Apple Immersive on Vision Pro from 28 August across nine geographical markets. A separate commentary team, dedicated replays, spatial...
FabStation founder and CEO Randy Warnaar explains how augmented reality helps steel fabricators compare physical assemblies with their original 3D models, shorten initial inspections and catch mistake...
FabStation CEO Randy Warnaar explains how the 2026 Auggie Award winner overlays 3D models onto physical steel assemblies to find errors before welding, painting or site delivery. The company says the ...
Siemens and HD Hyundai have committed to a “low triple-digit million USD” deal for a digital shipyard programme built around Siemens Xcelerator, digital twins and industrial AI. The compan...
Snap is assembling its own Fantastic Four for Specs, with four senior industry leads covering healthcare, higher education, manufacturing and retail. They’re also recruiting two sidekicks to han...
AREA’s Mark Sage joins The XR Beat to discuss pilot purgatory, enterprise AR use cases and the work needed to move from trial to deployment. Enterprise AR pilots often prove that a task can be improve...
Treedis CEO Omer Shamay speaks to The XR Beat about turning digital twins into operational tools, connecting workers to site knowledge, AI-assisted workflows and where AR, VR and smart glasses fit in ...
Treedis CEO Omer Shamay says industrial digital twins need to give workers more than a realistic 3D model. For factories, ports and heavy operational sites, the value comes when the twin connects asse...
Broadcasters and rights holders are using World Cup augmented reality and similar XR technology to enhance the fan experience, with virtual studios, referee-view cameras, tactical match viewers and he...
Cover image: Joe Scarnici/Getty Images. Body images: Snap Snap shares fell slightly after the company opened pre-orders for Specs, its new augmented reality glasses, at $2,195. The share price gives E...
Lenovo’s new Formula E role shows another route for immersive sports besides headsets, with AI-powered AR graphics, digital human fan experiences and smarter onboard video production moving closer to ...
After Project Aura put XREAL into the Android XR spotlight, xbx a01 gives the company a cheaper display-glasses lane built around portable screens, gaming, travel, casual work and private viewing. Pop...
Fresh off a warehouse rollout widely rumoured to involve Amazon, Vuzix is now pushing the same M400 smart glasses platform further into veterinary medicine. That suggests the real strength of smart gl...
Vuzix says a ‘leading global online retailer’ – widely thought to be Amazon – has expanded its smart glasses rollout across North America. It’s another big win for the ca...
Meta’s latest Ray-Ban launch is not an enterprise product, but it does make one idea easier to imagine: a future where smart glasses sit closer to the heart of workplace communication and information ...
