Minimis’ Flow AR glasses brings navigation and performance data closer to a runner or cyclist’s forward view. The company is betting that sports technology can demand less attention from the peo...
Apple and MLB will stream four Friday Night Baseball games live in Apple Immersive on Vision Pro from 28 August across nine geographical markets. A separate commentary team, dedicated replays, spatial...
World Cup coverage has put immersive live events back in front of fans, broadcasters and rights holders. IBC Accelerators Lead Muki Kulhan says immersive live events now give the industry a practical ...
A cyclist has been disqualified for wearing video-recording smart glasses during a race. It’s a storm in a teacup but it holds a wider lesson for workplaces: rules around camera glasses need to ...
Sony Pictures’ $100m investment in immersive venue provider Cosm backs a venue-led model for XR in sport, where live matches can become ticketed immersive events without relying on headset ownership. ...
Broadcasters and rights holders are using World Cup augmented reality and similar XR technology to enhance the fan experience, with virtual studios, referee-view cameras, tactical match viewers and he...
Lenovo’s new Formula E role shows another route for immersive sports besides headsets, with AI-powered AR graphics, digital human fan experiences and smarter onboard video production moving closer to ...
Manchester City’s City Space experience on Xtadium gives fans immersive access to club moments, tunnel views and behind-the-scenes content on Meta Quest. Rival jokes aside, it’s a tidy example of how ...


















