Microsoft stopped manufacturing HoloLens devices in December 2024 while several medical AR products still publicly reference HoloLens 2. Sira Medical’s search for a lighter, long-supported optic...
Minimis’ Flow AR glasses brings navigation and performance data closer to a runner or cyclist’s forward view. The company is betting that sports technology can demand less attention from the peo...
Cintoo is beginning the rollout of Cintoo Workspace, an add-on that lets project teams review high-fidelity scan data together across desktop, VR headsets and immersive rooms. An anonymous mechanical-...
FabStation CEO Randy Warnaar explains how the 2026 Auggie Award winner overlays 3D models onto physical steel assemblies to find errors before welding, painting or site delivery. The company says the ...
World Cup coverage has put immersive live events back in front of fans, broadcasters and rights holders. IBC Accelerators Lead Muki Kulhan says immersive live events now give the industry a practical ...
Magic Leap SVP Scott Carden says consumer AR display glasses need the full display system to reach $100 or less per device before the market can scale. The company told The XR Beat its J-FIL waveguide...
Treedis CEO Omer Shamay speaks to The XR Beat about turning digital twins into operational tools, connecting workers to site knowledge, AI-assisted workflows and where AR, VR and smart glasses fit in ...
Flow Immersive CEO Jason Marsh says spatial data, AI-generated visualisations and display glasses can give business teams a better way to work with complex information – but enterprise XR still ...
Treedis CEO Omer Shamay says industrial digital twins need to give workers more than a realistic 3D model. For factories, ports and heavy operational sites, the value comes when the twin connects asse...
Broadcasters and rights holders are using World Cup augmented reality and similar XR technology to enhance the fan experience, with virtual studios, referee-view cameras, tactical match viewers and he...
VR training often fails before the headset goes on. Osyrys CEO Alexis Salinas Mark says buyers need shorter modules, real worker input and tighter interaction design if simulations are going to earn t...
Enterprise buyers are moving past hardware trials and asking tougher operational questions about deployment, system integration and long-term return on investment. Vuzix CEO Paul Travers outlines why ...
Google I/O and NVIDIA’s earnings call put AI back under the spotlight this week, but XR has plenty riding on both. Google can give Android XR glasses more shape, while NVIDIA’s numbers will say plenty...
Running an XR pilot is easy to frame as an innovation project. The harder job is giving it a real business owner, clear metrics and a route into normal work – read on to find out how. Running an...
Manchester City’s City Space experience on Xtadium gives fans immersive access to club moments, tunnel views and behind-the-scenes content on Meta Quest. Rival jokes aside, it’s a tidy example of how ...
Apple’s decision to hand the company’s top job to John Ternus looks steady on the surface, but it could actually change the feel of the company’s XR strategy quite a lot. Apple won’t suddenly lose int...
Ever feel like you’re so busy you need to be in two places at once? The latest Meta push involves creating a digital AI meeting clone of enigmatic CEO Mark Zuckerberg. That might sound a bit ...
Warehousing still gives smart glasses one of their most believable routes into real work. Not because it is especially fashionable, but because the operational problem is already there, the workflow i...
Google’s Android XR push is starting to look more relevant for business buyers, not because one update has suddenly changed everything, but because a few more practical pieces are starting to fall int...
Fresh off a warehouse rollout widely rumoured to involve Amazon, Vuzix is now pushing the same M400 smart glasses platform further into veterinary medicine. That suggests the real strength of smart gl...
