Google’s reported Gucci smart glasses collaboration is easy to file under fashion-tech crossover and move on from. But that misses the shift sitting underneath it. As smart glasses get lighter and mor...
The latest round of Snap layoffs look brutal on the surface, but under the stark headline there’s an interesting detail that speaks to its XR ambitions. While the core business gets cut back, th...
Digital twins are starting to matter less as impressive digital replicas and more as part of the decision architecture inside modern businesses. They’re showing up and adding value in beverage p...
Usually an XR pilot won’t stall because the tech is bad or useless. It may stall because the use case is fuzzy, the ownership is split, and nobody has really decided who is meant to drag the thi...
Ever feel like you’re so busy you need to be in two places at once? The latest Meta push involves creating a digital AI meeting clone of enigmatic CEO Mark Zuckerberg. That might sound a bit ...
Portable, repeatable and built for rapid setup; Operator XR’s new counter-drone launch shows just far immersive training has come, and how it’s being trusted with more serious work than it used ...
Warehousing still gives smart glasses one of their most believable routes into real work. Not because it is especially fashionable, but because the operational problem is already there, the workflow i...
Warehouse smart glasses have promised faster picking and fewer errors for years, but the harder part has always been getting from a promising trial to a deployment that actually sticks. Vuzix’s new Pi...
Whether it’s logistics, frontline work, training or field service – the best enterprise XR platforms are starting to separate themselves on the things buyers actually care about: deploymen...
Apple’s smart glasses plans are interesting not just because Apple is entering the category, but because of the kind of product it seems to be chasing. If the next serious wearable wave is built aroun...
Snap and Qualcomm’s recent smart glasses announcement is easy enough to file under “hardware news”, but the more useful read for businesses is that the smart-glasses category is getting be...
There’s no shortage of talk about tthe ROI on immersive learning, but the real question is ‘when does the maths actually starts working?’ Recent case studies from Kellanova and Somero offe...
Google’s Android XR push is starting to look more relevant for business buyers, not because one update has suddenly changed everything, but because a few more practical pieces are starting to fall int...
Smart glasses are getting easier to take seriously, but that doesn’t mean every smart glasses pilot deserves a budget. The category is clearly moving forward, especially in warehousing, logistics and ...
Meta and Unity have extended their VR partnership, and while the headline is really about platform support and developer momentum, the more interesting point is what it says about XR’s next phase. Bet...
Fresh off a warehouse rollout widely rumoured to involve Amazon, Vuzix is now pushing the same M400 smart glasses platform further into veterinary medicine. That suggests the real strength of smart gl...
Vuzix says a ‘leading global online retailer’ – widely thought to be Amazon – has expanded its smart glasses rollout across North America. It’s another big win for the ca...
Google’s latest Android XR update matters because it tackles one of the biggest things holding XR back at work: usability If headsets are going to move beyond tech enthusiasts and pilot teams, they’ve...
Samsung’s latest Galaxy XR update feels like one of the clearest signs yet that enterprise XR is starting to grow up. Better security, device management and long-term support might not sound...
XR training gets talked up all the time, usually with more fancy language than clear-headed business thinking. The real case for it is much simpler: in the right sectors, it can make training faster, ...