The XR Beat is an independent B2B publication covering the business of augmented reality, virtual reality and mixed reality.
Its reporting focuses on enterprise XR, smart glasses, immersive training, digital twins, device management, workplace technology and the companies building or buying them. Articles examine products, contracts, deployments, funding, workforce changes and customer results through the decisions facing buyers and operators.
Media Partners
The XR Beat is a media partner for the 2026 Augmented Enterprise Summit.
Ownership and Editorial Responsibility
The XR Beat was founded in 2026 and is owned and edited by Luke Williams, an experienced B2B technology journalist.
Luke commissions, researches, writes and edits XRB’s independent coverage. He is responsible for editorial decisions, corrections and the publication’s commercial standards.
How The XR Beat Generates Revenue
XRB earns revenue through clearly labelled sponsored content, commercial partnerships and content services. Paid work is agreed separately from independent editorial coverage.
Companies cannot pay to secure favourable independent coverage, remove criticism or guarantee inclusion in XRB’s news reporting. Sponsored articles and commercial campaigns are identified clearly for readers.
Editorial Approach
XRB explains developments for enterprise buyers, operators and vendors using primary documents, direct company responses, named sources and reliable public evidence wherever possible.
Product claims, market figures and customer results are checked against available evidence. Gaps, estimates and unverified claims are identified in the copy.
Read the full Editorial Standards and Corrections policy.
About Luke Williams
Luke Williams is an experienced B2B technology journalist and the founder and editor of The XR Beat. He writes about smart glasses, enterprise deployment, immersive training, digital twins and the companies shaping spatial technology.
Follow Luke on LinkedIn or email [email protected].
